This is what your real numbers look like.
Real Whatnot CSV format. Real fee math. Real per-show profit after what you paid for inventory. Upload yours, you'll get the same view in 60 seconds.
No credit card. 2 uploads free. $19/mo if you keep going.
Where your profit really came from
Whatnot says $1,064. Take out $216 in fees + refunds and $563 in inventory cost — you actually kept $501.
Top profit driver: Bowman hobby box at 8:08pm — $42 net on $210 retail. Looks like a hero on Whatnot. Real margin tells a different story.
True profit
$501.07
after fees AND your COGS
Whatnot says you earned
$1,064.07
before COGS, before tax prep
Whatnot's cut
$215.92
17.0% of gross — fees + refunds
Cost of inventory
$563.00
44.4% of gross
Where every dollar went
$1,279.99 in (gross + tips). Hover for details. Whatnot shows you one estimate. AfterShows shows the line items.
Saturday Slab Hunt — Cards & Pokemon Vault Open
Sat May 2 · 7:00–9:00pm ET · 22 orders · 11 unique buyers
Each point = 5-minute window of net earnings. Yellow ring marks peak.
Drill into this showBuy format breakdown
Where your dollars came from this week.
Category mix
Gross sales by Whatnot category.
Tax-ready P&L
Plug straight into Schedule C. Every dollar itemized. No estimates, no reconciliation.
| Gross sales (Original Item Price) | $1266.99 |
| Tips received | $13.00 |
| Order refunds | −$49.50 |
| Whatnot commission | −$106.50 |
| Payment processing fees | −$46.42 |
| Seller-paid shipping (giveaways + adjustments) | −$13.50 |
| Cost of goods sold (COGS) | −$563.00 |
| Net profit | $501.07 |
CSV ships in v1. Schedule C-formatted PDF in v1.1. Year-end aggregation rolls up all uploads.
Lapsed buyers
These 5 buyers spent $1125 with you and haven't returned. DM them before Sunday's show.
@hoopsfan22
Last bought Mar 14 · 7 weeks ago · Devin Booker Auto
$412
lifetime
@vintageguru
Last bought Mar 28 · 5 weeks ago · 1986 Jordan Fleer
$288
lifetime
@psaonly
Last bought Apr 11 · 3 weeks ago · Pokemon Box Break
$195
lifetime
@pulldaddy
Last bought Apr 18 · 2 weeks ago · Bowman Chrome Pack
$138
lifetime
@flippingtaxi
Last bought Apr 21 · 2 weeks ago · Funko Mystery Box
$93
lifetime
Top items by profit
Sold price − COGS
2024 Bowman Chrome Hobby Box
ManualSports Cards · $210.00 − $145 COGS · 8:08pm Sat
Charizard Base Set 1999 PSA 9
ManualPokemon · $124.00 − $80 COGS · 7:29pm Sat
Air Jordan 4 Bred Sz 11
ManualSneakers · $167.00 − $120 COGS · 8:18pm Sat
Kobe Bryant Topps Rookie Card
Lot-distSports Cards · $89.00 − $50 COGS · 8:34pm Sat
Travis Scott Jordan 1 Lows Sz 10
ManualSneakers · $89.99 − $60 COGS · 8:02pm Sat
Top buyers
5/5 placed 2+ orders
@bowmanjunkie
Repeat@kicksbyjay
Repeat@cardking42
Repeat@sportscardz1
Repeat@vintagecards88
RepeatMulti-week trendPro
Net profit across all uploaded weeks. 4 of 4 weeks shown.
Free tier shows 2-week deltas only. Pro unlocks all-week trends, MoM, YoY, show momentum.
Boost ROI
Mark when you ran Boost and what you spent. We compare against the same window in prior weeks.
Spend
$50
Sat May 2 · 7:00–9:00pm ET
Window sales
$612
In Boost window
Prior avg
$384
Prior 4 Saturdays
Lift
+$228
+59% · 4.5x ROAS
v1: manual Boost window entry. v2: auto-detect from Whatnot Ledger export.
Monday morning email
6:00am UTCSubject
Last week: $501 net (+12% vs Apr 20)
·Saturday Slab Hunt netted $501 across 22 orders — your best Saturday in 4 weeks.
·5 buyers spent $1,134 with you historically and haven't returned. DM list inside.
·Bowman Chrome Hobby Box was your top profit driver: $42 net on $145 cost.
Open dashboard →Sent every Monday after Whatnot publishes the weekly CSV. Free users get it too — re-engagement loop.
Buyer cohort retention
Track which week's buyers come back. Curve flattens when a cohort churns.
Free shows 2 cohorts. Pro unlocks full curve + lapsed alerts.
Upgrade $19/moSee your real profit next.
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